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Cases in marketing management
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Genre: Case Studies
Language: English

Book description:

Genre: Case Studies
Edition description:
6th ed. of "Cases in marketing management".
Publisher: Includes bibliographical references..
Date: 1994.
Place: Burr Ridge, IL
Edition description:
Includes bibliographical references.
ISBN 10: 0256122466

Number of pages: 754
Language: English

Belonged to:
"The Irwin series in marketing" serie.

This book describes the following items:

Marketing > Management > Case Studies., Marketing > Decision Making > Case Studies.,

More about the author(s):

Kenneth L. Bernhardt was born in 1944

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